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  • Writer's pictureCatherine Goldberg

Cannabis Business Marketing Strategies

One of the most critical aspects of any business’s success is how well they are advertised. But there’s so many types of marketing, from social media to industry events and strategic partnerships, where do you even know where to begin?

Understand Your Target Market

The first thing you need to do to market your business is to identify and understand your target audience. Who are your ideal customers? Think demographics, then ask yourself, what are this community’s preferences and needs?


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